I’m a builder who happens to be a marketer. I work alongside founders in AI-native and cybersecurity companies to turn zero-to-five chaos into narrative systems, outcome-driven GTM strategy, and brands that feel inevitable.

I specialize in building the meaning behind products, not just the motion around them. In markets where everything looks similar on the surface, growth is no longer limited by how fast you can ship. It’s limited by how clearly people understand what you’ve built, why it matters, and where it fits. Strong narrative removes friction, accelerates adoption, and un-bottlenecks teams across the business.

I’ve led launch and growth efforts across early-stage, growth-stage, and public companies, building teams from scratch and turning ambiguity into velocity. My work sits at the intersection of category strategy, GTM design, and storytelling, shaping how products are positioned, how markets are framed, and how buyers make sense of new ideas.

I build GTM pods that bring sales, marketing, and engineering into the same lane with shared accountability for pipeline, conversion, and customer success. I use AI to accelerate execution without sacrificing craft or judgment. Every concept is grounded in real context and data, then refined for clarity and precision. No AI slop, ever.

My career started in creative agencies, so I begin with a brief and a point of view. That structure anchors every program, keeps teams aligned, and ensures quality holds even at speed.

I’m especially drawn to deep tech and frontier technologies, where the hardest problems aren’t technical, but cognitive. My work helps make complex systems understandable, fundable, and adopted at enterprise scale by building narratives that people can instantly grasp and trust.